Maurice F. Reidy & Co. Since 1909, Worcester’s Oldest Continuously Operating Real Estate Brokerage


The number one factor that affects the length of time a house remains on the market is curb appeal. That's the consensus of real estate professionals across the country, and was documented in a recent study by a well-known real estate website.

So if it's such a high priority, then why do a lot of homeowners skimp on that aspect of preparing their home for a fast sale? Sometimes it's a lack of awareness; other times it may be a lack of money. In extreme cases, it can be quite pricey to transform a home from "shabby" to "exquisite!" That's an unusual scenario, though, and in most cases the cost of enhancing your home's curb appeal should be both affordable and cost effective.

Where to Begin

The ideal visual (and visceral) effect you want to achieve can be summed up in ten words: fresh, well cared for, aesthetically pleasing, manicured, meticulous, updated, and clean. Perhaps a more concise way to describe the image you want to project to potential buyers is "pride of ownership." Once you're conveying that impression, people are going to make positive assumptions about the value and condition of your home. While it's not necessary that the front of your property and home look perfect in every imaginable way, it is important to pay attention to small details and overall impressions.

Some homeowners will see this goal as an overwhelming challenge, but it doesn't have to be. The first hurdle is to take care of the basics, such as making sure your lawn always looks freshly mowed and that there's no signs of peeling or faded paint on your home and garage. Pulling weeds, placing a few colorful hanging flower baskets in strategic locations, and trimming overgrown bushes and trees are also effective ways to make your property look more desirable.

An advantage of working with a seasoned real estate agent is that they can quickly size up the outside appearance of your home, and make cost-effective suggestions of ways to improve curb appeal and increase the attractiveness of your property. When it comes to selling your house in the shortest period of time, first impressions are vitally important.

One helpful tactic for getting your house noticed by house hunters and real estate agents is to take a walk (or drive) in your neighborhood to see how your curb appeal stacks up to other homes for sale in the area. Ideally, you want your home to look at least as good, if not better, than other nearby properties. Since potential buyers may be focusing their search on specific neighborhoods, such as yours, you'll be giving yourself more of an "inside track" in the real estate market by making sure your home compares favorably to others in the immediate area -- both inside and out.


Selling a house should be a fast, simple process. Unfortunately, potential pitfalls may arise that make it tough to achieve the best-possible home selling results.

Lucky for you, we're here to help you prepare for the home selling journey.

Now, let's look at three steps that every home seller should take before listing a house.

1. Evaluate the Real Estate Market

The housing market fluctuates week to week. Thus, a real estate market that favors sellers one week may favor buyers the following week, or vice-versa.

A home seller should examine real estate market data closely. By doing so, this seller can analyze housing market patterns and trends and plan accordingly.

Take a look at the prices of recently sold houses in your city or town. This housing market information will allow you to see how long homes were listed before they sold and help you set realistic expectations for the home selling journey.

Also, examine the prices of local residences that are comparable to your own. With this housing market data, you may be better equipped than ever before to establish a competitive price for your house.

2. Conduct a Home Inspection and Appraisal

Don't wait to conduct a home inspection and appraisal. If you perform these assessments before you list your house, you can gain valuable home insights that you might struggle to obtain elsewhere.

During a home inspection, a property expert will assess your house both inside and out. Then, this property expert will provide an inspection report that you can use to prioritize assorted home repairs and upgrades.

Meanwhile, a home appraisal can help you determine the present value of your house. The appraisal will be conducted by a property expert who will examine your house, as well as review myriad data about homes in your neighborhood and the local real estate market. Next, this property expert will provide a property valuation that can help you determine how to price your residence.

3. Hire a Real Estate Agent

A real estate agent understands the challenges commonly associated with selling a house. Fortunately, this housing market professional also knows how to identify and address these challenges early in the home selling process, increasing the likelihood of a quick, profitable home sale.

Typically, a real estate agent will meet with you and learn about your home selling goals. He or she then will help you put together a strategy to sell your home quickly and maximize your earnings.

When it comes to promoting a residence to potential buyers, a real estate agent knows exactly what to do too. He or she will help you craft an engaging and informative home listing that hits the mark with the right buyers. Plus, a real estate agent will host open house events and home showings to provide buyers with plenty of opportunities to view your house.

Want to list your house? Follow the aforementioned steps, and you can boost your chances of a terrific home selling experience.


You might believe that your house is real estate market-ready. However, if you fail to allocate the necessary time and resources to boost your house's curb appeal, you may miss out on opportunities to showcase the true beauty of your residence to potential buyers.

Fortunately, there are many proven ways to enhance your house's curb appeal, and these include:

1. Perform Home Exterior Maintenance

Consider the homebuyer's perspective as you assess your residence's exterior – you'll be glad you did. Because if you approach your residence like a homebuyer would, you may be able to identify "hidden" problem areas faster than ever before.

For example, if you notice damaged home siding or a messy front lawn, you should perform assorted home exterior maintenance and repairs. This will enable you to eliminate any home exterior eyesores before you list your residence.

2. Conduct a Property Inspection

If you want to go above and beyond the call of duty to assess your home exterior, you should conduct a property inspection. That way, you can work with a house expert to detect and resolve any home exterior issues.

During a property inspection, a home expert will evaluate your residence both inside and out. Then, the home expert will provide a report that outlines his or her inspection findings.

Review the results of a property inspection closely. The inspection report likely will contain valuable insights that you can use to prioritize myriad home exterior upgrades. And if you complete these upgrades, you may be able to transform an ordinary home exterior into a stunning one.

3. Consult with a Real Estate Agent

The real estate market can be difficult to navigate, particularly for a seller who wants to improve a house's exterior as quickly as possible. Luckily, real estate agents are available in cities and towns nationwide, and these housing market professionals can make it simple to find ways to enhance your residence's exterior.

A real estate agent is happy to provide recommendations about how you can upgrade your residence's exterior without breaking your budget. Thus, this housing market professional can help you get the best possible results from any home exterior improvement projects.

Of course, let's not forget about the assistance that a real estate agent can provide throughout the home selling journey, either.

A real estate agent will help you list your residence and promote it to potential buyers. He or she will even review offers on your house and negotiate with a buyer's agent on your behalf. With all of this support, a real estate agent will make it easy for you to maximize your home sale earnings.

If you're unsure about how to improve your home's curb appeal or perform various home selling tasks, you should hire a real estate agent. By employing a top-notch real estate agent, you can speed up the home selling process and increase the likelihood of a profitable home sale.


If you want to sell your house as quickly as possible, it is important to ensure your residence boasts a dazzling interior. Because if buyers fall in love with your residence as soon as they step inside of it, you may be able to reap the benefits of a quick, profitable house selling experience.

Now, let's take a look at three tips to help you rejuvenate your home's interior.

1. Eliminate Clutter

Clutter is a problem for many home sellers, and it may make it tough for a seller to show off the full beauty of his or her residence to potential buyers.

Dedicate time and resources to remove clutter from your house – you'll be glad you did. If you have excess items, you can always sell these items or donate them to charity. Or, if you have assorted items you want to keep, you can rent a storage unit to keep these items safe until your residence sells.

2. Depersonalize Your Home

Antiques, paintings and various personal belongings have helped your transform a house into a home. Yet these personal belongings may make it difficult for a buyer to picture what life may be like as the owner of your residence.

Oftentimes, it helps to remove personal belongings from your home before you add it to the real estate market. If you make it easy for buyers to imagine what life could be like if they purchase your home, you may be able to help them decide whether your residence is the right choice.

3. Clean Your Home

Buyers likely will shy away from a dirty, messy home. Conversely, a home seller who cleans his or her residence from top to bottom can boost the likelihood that this house will make a positive first impression on prospective buyers.

Home cleaning should be performed regularly. If you need extra help with home cleaning, you can always hire a professional home cleaning company as well.

As you get set to add your residence to the local housing market, you may want to hire a real estate agent too. A real estate agent can offer recommendations and suggestions about how to improve your residence's interior. Furthermore, he or she will do whatever it takes to help you optimize your home sale earnings.

Let's not forget about the guidance that a real estate agent can provide at each stage of the home selling journey, either. A real estate agent will showcase your residence to prospective buyers, help you analyze offers to purchase your house and much more. And if you ever have home selling concerns or queries, a real estate agent is prepared to respond to them at a moment's notice.

Ready to revitalize your home's interior and enjoy a successful property selling experience? Use the aforementioned tips, and you can improve your house's interior and take a step to distinguish your home from comparable residences in your city or town.


Want to list your house? Ultimately, you'll want to work with an expert listing agent, i.e. a housing market professional who knows what it takes to get the best price for a residence.

Let's face it – hiring a listing agent can be tough, particularly for a first-time home seller. Lucky for you, we're here to help you streamline your search for the perfect listing agent.

Now, let's take a look at three tips that you can use to find the right listing agent for your house.

1. Learn About a Listing Agent's Background

Evaluating a listing agent's background often serves as a great first step in the home selling process. It allows you to better understand how long a listing agent has worked in the real estate sector and learn about his or her industry expertise.

In most cases, you should have no trouble finding information about a listing agent online. Or, you can always call a listing agent's office for more information.

Allocate the necessary time and resources to learn about listing agent's background. That way, you can understand this housing market professional's experience, education, networking skills and much more and plan accordingly.

2. Conduct a Face-to-Face Meeting with a Listing Agent

If a listing agent looks good on paper, invite him or her to meet with you. By doing so, you can gain first-hand insights from this housing market professional and find out what separates him or her from other listing agents.

Prepare a list of interview questions before a face-to-face meeting with a listing agent. This will enable you to get the insights you need to make an informed decision.

Also, evaluate a listing agent's communication skills and personality. If you feel comfortable with a listing agent after a face-to-face meeting, don't hesitate to hire this individual to help you sell your residence.

3. Get Client Referrals

How has a listing agent helped past home sellers optimize the value of their properties? Request client referrals from a listing agent, and you can receive additional insights into how this real estate professional has supported home sellers over the years.

A top-notch listing agent should be able to provide you with multiple client referrals. Meanwhile, it only takes a few minutes to reach out to a listing agent's past clients and learn about their home selling experiences.

Client referrals can help you accelerate the process of finding the right listing agent. Moreover, they can provide insights into what it is like to work with a listing agent throughout the home selling cycle.

Lastly, be sure to ask past clients how a listing agent approached challenges throughout the home selling process. If a listing agent went above and beyond the call of duty to help past clients overcome myriad home selling challenges, he or she probably will be able to help you do the same.

Selecting the right listing agent may seem impossible at first. But with the aforementioned tips, you can choose a listing agent that will promote your residence to the right groups of homebuyers consistently.




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